When the DNC came to Boston the South End Business Alliance saw an opportunity to promote themselves to all the visitors. We created a logo-type for the South End that captures the diversity and designed this map to help people find the many shops, restaurants and places of interest. One side of the map is focused on the map itself, while half of the back turns into a poster that businesses could post and the other half was advertising which paid for the printing and promoted those businesses.
DNC map
