Down 2 Earth (d2e) was a sustainable living expo at the Hynes Convention Center. I partnered with one of my clients to get it started and it was a labor of love. Our intent was to create a business that aligned with our values. We both deeply care about the environment and wondered how we as small business owners could help move our culture in a direction that is more sustainable. It is no secret that Americans have the largest footprint in the world. After much thought we decided to launch d2e.
My design and marketing background and her event planning and promotion background enabled us to create a weekend of learning, sharing and fun.
My design responsibilities included the website, blog, ticket design, signage, printed promotional materials; advertising, posters, flyers, call for entries to the city-wide competition & business cards.
