The Hired Pens is a copywriting company. We have worked together on many projects so when they asked me to design their logo I understood their brand as a co-worker and as a client. They are smart and they know how to state what is needed, without excess. Their copy writing is similar to Swiss design in that they eliminate the unnecessary and preserve the essential. They know how to make a point, punch-line and tell a story.
The exclamation point inside parenthesis is a visual pun. Get it?
